Visit-based triggers: the win-back campaign that actually works

The best campaigns aren't sent to everyone on a Tuesday. They fire automatically when a customer does — or doesn't do — something that matters.

A win-back that converts

• Define a regular: e.g. visited 3+ times in 60 days.
• Wait for the gap: no visit in 21 days.
• Send a personal nudge over the channel they prefer — email, SMS, push, Telegram or a Wallet pass.

Because the trigger is tied to a real visit pattern, the message lands when it's relevant and to people who already liked you. That's why visit-based win-backs routinely outperform list-wide blasts.