oneCDP

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Ideas and practice of customer data

How online and offline businesses collect data, build segments and bring customers back. Cases, guides and platform updates.

From strangers to regulars with guest Wi-Fi — oneCDP blog on CDP and marketingFeatured
6/18/2026

From strangers to regulars with guest Wi-Fi

A coffee chain connected guest Wi-Fi to oneCDP and turned anonymous footfall into a consented, addressable base without changing a barista's routine.

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GDPR-compliant captive portal in an afternoon — oneCDP blog on CDP and marketing

GDPR-compliant captive portal in an afternoon

A practical, step-by-step guide to launching a branded guest Wi-Fi sign-in that collects data lawfully and converts well.

6/12/2026

RFM and LTV for offline businesses — oneCDP blog on CDP and marketing

RFM and LTV for offline businesses

Recency, frequency and lifetime value aren't just e-commerce metrics. Here's how to apply them to footfall.

6/6/2026

Visit-based triggers: win-back that works — oneCDP blog on CDP and marketing

Visit-based triggers: win-back that works

Stop blasting your whole list. Trigger a message off a real-world behaviour, like a missed visit, and watch response climb.

5/30/2026

What's new in oneCDP: segments and Wallet passes — oneCDP blog on CDP and marketing

What's new in oneCDP: segments and Wallet passes

Recent oneCDP updates for Europe: a faster segment builder, Apple and Google Wallet loyalty passes and EU data residency.

5/22/2026

Every two weeks: working with customer data
Cases, scenario breakdowns and platform updates. No spam.