Blog

Ideas and practice of customer data

How offline-first businesses collect data, build segments and bring guests back. Cases, guides and platform updates.

18/06/2026

From strangers to regulars: turning guest Wi-Fi into a customer base

A coffee chain connected guest Wi-Fi to oneCDP and turned anonymous footfall into a consented, addressable base — without changing a single barista's routine.

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Set up a GDPR-compliant captive portal in an afternoon

A practical, step-by-step guide to launching a branded guest Wi-Fi sign-in that collects data lawfully and converts well.

12/06/2026

RFM and LTV for offline businesses: reading your customer base

Recency, frequency and lifetime value aren't just e-commerce metrics. Here's how to apply them to footfall.

06/06/2026

Visit-based triggers: the win-back campaign that actually works

Stop blasting your whole list. Trigger a message off a real-world behaviour — a missed visit — and watch response climb.

30/05/2026

What's new in oneCDP: segments, Wallet passes and EU data residency

A round-up of recent oneCDP updates for the European market — from a faster segment builder to Apple and Google Wallet loyalty.

22/05/2026

Every two weeks — on working with customer data

Cases, scenario breakdowns and platform updates. No spam.