Customer data that drives sales
oneCDP brings every customer's online and offline data into one profile. Know your audience better. Sell more.
One customer, two worlds
Online tools see the click. Offline tools see the visit. oneCDP sees one customer.
How the platform works
Three layers, built around value
Data from every touchpoint
Website and app, online orders and POS, CRM and loyalty, ads and social networks, plus guest Wi-Fi and Bluetooth beacons for your venue.
A single customer profile
Visits, purchases, web, calls and emails flow into one card. It shows RFM, LTV and the full contact history.
Communications and loyalty
SMS, email, WhatsApp, push, in-app messages, Telegram and Wallet. Triggers on online and offline behaviour, loyalty programmes, feedback.
Service components
Connect only what you need
A modular platform: add components as your business grows.
Data storage
A single store to collect and unify customer data
Customer analytics
Behaviour analysis, segmentation and LTV forecasting
Segment builder
Segments from external lists and oneCDP data
Omnichannel communications
Campaigns over SMS, email and messengers
Guest Wi-Fi
Ads on the guest page and audience collection
from €39 / mo
Web analytics
An analytics script for your website
Included in Data storage
Who it's for
For online stores, venues and businesses that have both
What makes us different
Most tools see one side of the customer. oneCDP sees both.
Blog
Useful materials
From strangers to regulars with guest Wi-Fi
A coffee chain connected guest Wi-Fi to oneCDP and turned anonymous footfall into a consented, addressable base without changing a barista's routine.
GDPR-compliant captive portal in an afternoon
A practical, step-by-step guide to launching a branded guest Wi-Fi sign-in that collects data lawfully and converts well.
RFM and LTV for offline businesses
Recency, frequency and lifetime value aren't just e-commerce metrics. Here's how to apply them to footfall.
Visit-based triggers: win-back that works
Stop blasting your whole list. Trigger a message off a real-world behaviour, like a missed visit, and watch response climb.
What's new in oneCDP: segments and Wallet passes
Recent oneCDP updates for Europe: a faster segment builder, Apple and Google Wallet loyalty passes and EU data residency.
Frequently asked questions about oneCDP
What is a Customer Data Platform (CDP)?
A CDP is a system that collects customer data from different sources. It then builds a single profile for each customer. As a result, the business understands its audience better and personalises communications.
Which data sources does oneCDP connect?
oneCDP works with many sources: guest Wi-Fi, websites, telephony and CRM systems. It also connects loyalty programs, mobile apps and POS systems.
Which businesses is oneCDP for?
Online stores and D2C brands, retail chains with delivery, restaurants and cafés, fitness and beauty, hotels. It fits any business with a customer base, whether customers buy on the website, in the venue or both.
How does oneCDP help increase sales?
The platform personalises offers based on data. It also segments your base for precise campaigns. On top of that, campaign automation and ROMI analysis improve marketing returns.
Which components does oneCDP include?
The platform includes data storage, analytics, a segment builder and ad integrations. Omnichannel campaigns, feedback, booking, IP telephony and Wi-Fi are also available.