Customer Data Platform

Customer data that drives sales

oneCDP unifies your customers' online and offline data into a single profile — so you understand your audience better and earn more.

Features
Wi-Fi · OpenRoaming · CRM · campaigns — in one profile
SA
Sofia Almeida
Customer · Lisbon
VIP
Wi-FiEmailSMSApp
LTV€2,480
Visits in 90 days27
Response likelihood82%
3,000+
venues connected
7
communication channels
real-time
data updates
+38%
guest return rate

The blind spot of classic CDPs

CDPs know the customer clicked. They don't know the customer walked in.

Digital CDP · what they see
Product views on the website
Email and push clicks
E-commerce transactions
On-site behavioural segments
oneCDP · what we see
Who entered the offline venue and when
How long they stayed and in which zones
Visit frequency, duration and regularity
Linking the physical visit to the digital profile

How the platform works

Three layers, built around value

01 · WE SEE

Collecting visit data

Wi-Fi, OpenRoaming and Bluetooth beacons. Infrastructure no classic CDP has.

Wi-FiOpenRoamingBeacons
02 · WE UNDERSTAND

A single customer profile

Visits, purchases, web, calls and emails flow into one card with RFM, LTV and contact history.

RFMLTVSegmentsData Lake
03 · WE ACT

Communications and loyalty

SMS, email, push, Telegram and Wallet. Visit-based triggers, loyalty programs, feedback.

TriggersWalletBonuses7 channels

What makes us different

They know the customer clicked. We know the customer walked in.

CapabilityMindboxRetail RocketMAXMAoneCDP
Email · SMS · push
Single customer profile
Wi-Fi authentication offline
Bluetooth beacons (BLE)
OpenRoaming (seamless Wi-Fi)
Geo-triggers (zone entry)

Frequently asked questions about oneCDP

What is a Customer Data Platform (CDP)?

A CDP is a system that collects customer data from different sources. It then builds a single profile for each customer. As a result, the business understands its audience better and personalises communications.

Which data sources does oneCDP connect?

oneCDP works with many sources: guest Wi-Fi, websites, telephony and CRM systems. It also connects loyalty programs, mobile apps and POS systems.

Which businesses is oneCDP for?

The platform suits retail, restaurants and cafés, beauty salons and fitness centres. It's also used by shopping centres, hotels and other companies with a customer base.

How does oneCDP help increase sales?

The platform personalises offers based on data. It also segments your base for precise campaigns. On top of that, campaign automation and ROMI analysis improve marketing returns.

Which components does oneCDP include?

The platform includes data storage, analytics, a segment builder and ad integrations. Omnichannel campaigns, feedback, booking, IP telephony and Wi-Fi are also available.

Ready to bring order to your customer data?
We'll show you the platform on your own use cases in 20 minutes.