Features

Collect data from every channel, understand the customer, act in time

The full data journey: from the website, app, till and venue to a triggered campaign in the right channel. Each layer works on its own or together.

01 · We see

Every touchpoint becomes a data source

Online and offline sources feed the same customer profile. Connect the ones your business has.

Website & e-commerce

A script on the site captures page and product views, cart and order events. Identified visitors join their profile.

Mobile app

In-app events, purchases and push tokens arrive via API, so app users share one profile with web and store customers.

POS & receipts

Receipts and order contents from your till link purchases in the venue to a specific customer.

CRM & forms

Deals, contact history and website form submissions flow from your CRM into the profile.

Loyalty programmes

Points, tiers and redemptions, from your own programme or oneCDP Wallet cards.

Ad platforms

Clicks, campaigns and UTM sources from Google, Meta and other ad platforms show which ad brought each customer.

Social networks

Leads and interactions from social networks and their lead forms join the profile, so followers become known customers.

Guest Wi-Fi & OpenRoaming

A GDPR-compliant login gives a consented contact and the visit itself. OpenRoaming reconnects returning guests automatically.
How guest Wi-Fi works

flyTag Bluetooth beacons

Beacons in the venue show movement between zones and time spent in each, linked to the same profile.
02 · We understand

One customer, one profile

Everything you know about a customer on a single screen, with RFM, LTV and the full contact history.

Single profile

Visits, purchases, web, calls and emails flow into one card with RFM, LTV and contact history.

Segment builder

“Viewed trainers on the website, visited the store, didn't buy”: a couple of clicks and the segment is ready.

Data Lake & integrations

POS, CRM, website, app and telephony connect via API. Your data stays yours.
AK
Anna K.
+351 ••• 42-18 · CLI-840321
VIP · 12 mo
Visits 90d
14
Avg. receipt
€32
LTV
€1,860
WI-FIARMA · 42 min in venue11 Nov
POSARMA · €29 receipt11 Nov
EMAILOpened “Winter menu”09 Nov
APPBooked a table for Friday06 Nov
03 · We act

The message arrives when it's relevant

One scenario across several channels, with automatic channel selection based on customer preferences.

Communication channels

SMSEmailWhatsAppPushMobile appTelegramiMessageWalletVoice

Automation

Scenarios on online and offline behaviour: abandoned cart, a “not seen for 14 days” trigger, win-back and cross-sell after a purchase.

Loyalty

Apple Wallet and Google Pay cards, bonuses and tiers, promo codes and post-visit surveys.
Who it's for

For online stores, venues and businesses that have both

01
E-commerce & D2C
Online stores, D2C brands, subscription services
02
Retail chains
Store chains with online sales and delivery
03
HoReCa
Restaurants, cafés, bars, delivery
04
Fitness & beauty
Clubs, studios, salons, spa
05
Hotels & travel
Hotels, aparthotels, resorts

How the platform works

oneCDP is a modular platform: you connect only the components your business needs now and add more as you grow. All modules share a single data store, so information about a customer from any source (Wi-Fi in the venue, a form on the website, a call or a purchase) lands in one profile.

First you connect data sources: the website script and app, your POS, CRM and loyalty programme, and guest Wi-Fi if you have venues. Then analytics, segments and campaigns turn data into action.

You can see what it costs for your set of needs on the pricing page, and we run a live demo for free. Just get in touch.

We'll show you the platform on your use cases
From the first visit to a triggered campaign in two weeks.