For fashion & retail
One CDP. Not ten tools.
oneCDP unifies your CRM, online store, loyalty programme and messaging into a single customer profile and turns it into automated, personalised repeat revenue.
Built for fashion and physical-first retail in the EU. Sits on top of the stack you already have.
GDPR-first · EU data residency · no rip-and-replace
Your customer base is spread across six tools. So it quietly underperforms.
The patchwork costs you: data in silos, no system owns the full profile, and your most valuable signals never reach the channel that could act on them.
Data sits in silos.
You've invested in a CRM, an online store, a loyalty app, an email tool and an SMS gateway. Each holds a piece of the customer, and no system owns the whole.
The best signal never reaches the channel.
Who's about to churn, who's ready for a second purchase: that insight stays trapped in one tool and never reaches the channel that could act on it.
Most brands still blast manually.
Without data-driven automation, the same message goes to everyone, and repeat rates stall. Personalisation that's just a first name isn't relevance.
You can't see what actually works.
When revenue can't be traced back to the channel, the scenario or the segment that produced it, you can't double down. You can only guess.
The wedge
oneCDP is the layer that ties it all together.
Not another platform to migrate to. oneCDP sits on top of your existing tools (CRM, store, loyalty, email, SMS) and unifies them into one operating system for your customer base.
The zoo becomes a system. The base starts working.
How it works
Collect, unify, act in one engine.
First-party behaviour from your site and app, offline purchases from your POS and CRM, loyalty events and channel reactions all flow into one place. Optional in-venue presence for opted-in app users via Bluetooth, where it fits.
Consent-first by design. No passive tracking of people who never agreed to it.
Identity resolution across email, phone, loyalty and app IDs stitches every touchpoint into one customer. One profile with RFM, LTV and the complete online + offline history on a single screen.
Cascading omnichannel scenarios (email → app/Wallet push → SMS), lifecycle automation, loyalty orchestration, deep personalisation, and effectiveness analytics down to the channel, scenario and segment.
Why oneCDP
The base, finally working for you.
One profile, at last.
Online and offline in a single customer card: visits, purchases, browsing, loyalty and every message sent and opened. The full picture, finally owned in one place.
Automation that runs itself.
Lifecycle scenarios fire automatically on customer behaviour and cascade across channels until the customer responds. Trade manual blasts for an engine that works while you sleep.
Personalisation with actual depth.
Segments built on RFM, lifecycle stage and real purchase history, not merge tags. The right message, to the right segment, at the moment it's relevant.
Proof in the numbers.
Revenue attributed to the channel, scenario and segment that earned it. Cohort retention, loyalty ROI and omnichannel LTV, so you scale what works and cut what doesn't.
EU-native and consolidation-first.
GDPR-first architecture, EU data residency, your data stays yours, and oneCDP layers onto your stack instead of forcing a migration.
What “Act” looks like
A library of lifecycle scenarios, tuned for fashion & retail.
Each one cascades across channels and stops the moment the customer acts.
Abandoned cart
Email after 1h → app/Wallet push after 6h → SMS after 24h. Stops on purchase.
Welcome series
Brand story → bestsellers → welcome bonus → SMS nudge if still inactive.
Second purchase
The single biggest growth lever: convert one-time buyers into repeat customers with timed, personalised follow-up plus an incentive.
Reactivation
No purchase in 180 days → a three-step cascade with a growing reason to come back.
Win-back
Dormant 365 days → a stronger offer, SMS-led in case the email has gone stale.
Price drop
A watched or recently viewed item goes on sale → instant push, then email, then SMS.
Post-purchase
Styling suggestions and a review request after delivery, with a bonus for feedback.
Seasonal
Segmented edits triggered by the new season and last season's behaviour.
Birthday
A personal offer ahead of the date, with a reminder before it expires.
Who it's for
Built for EU brands that sell online and offline.
Fashion & apparel
Multi-channel brands with stores and e-commerce.
Retail
Chains and concept stores with a loyalty programme.
Physical-venue businesses
HoReCa, fitness and wellness with a member app.
Optional · in-venue layer
Want to know who's actually in the room? Opt-in, done right.
For brands with a customer app, oneCDP adds a light in-venue layer: Bluetooth presence and zoning for customers who've opted in. Real foot-level insight without surveillance-grade tracking, and fully inside GDPR. Entirely optional, never the price of entry.
Security & compliance
EU infrastructure. Consent at the core.
GDPR-first
Consent management, data-subject requests and retention rules built in, not bolted on.
EU data residency
Your data hosted in the EU, with backups and an SLA in the contract.
First-party ownership
The customer data stays yours; oneCDP is the engine, not the owner.
Consent-based identity
Resolution by email, phone, loyalty and app ID, on a lawful basis.
How to start
From first conversation to first live scenario in about two weeks.
Audit & demo
We map your tools, channels and data, and show you what oneCDP looks like on your base.
Connect the stack
We wire up your store, CRM, loyalty and messaging via API. No migration.
Launch
We turn on 2–3 core scenarios (second purchase, reactivation, abandoned cart) and start measuring.
Scale
Expand the scenario library, refine segments, grow loyalty adoption.
Frequently asked questions
Do we have to replace our current tools?
No. oneCDP layers on top of your CRM, store, loyalty and messaging and unifies them. No rip-and-replace.
Is it GDPR-compliant?
Yes. Consent-first by design, EU data residency, and your data stays yours.
Do you track people passively in stores?
No. The in-venue layer is opt-in via your customer app only. No passive tracking of non-consenting visitors.
What can you integrate with?
Your e-commerce platform (Shopify, WooCommerce and others), your CRM, your loyalty programme and your email/SMS providers over API.
How fast can we go live?
First scenarios typically run within two weeks of connecting your stack.