Pricing
How much does a customer data platform cost
The platform is assembled around your business type. The core is always the same; what differs is where your customer data comes from. An online store needs one set of sources, a café another, a chain with delivery needs all of them. That's why we calculate the final figure for your case instead of taking it from a table.
What you connect for your business type
Three typical setups. They aren't rigid plans: components can be added or removed at any time, and most chains end up with the third option.
E-commerce and online business
Online store, service or app. The customer lives on your website; there is no physical venue, or it's secondary.
Website script
Page views, events and traffic sources
Data collection forms
Leads and de-anonymised visitors
CRM integration
Deals and conversation history via API
Ad platforms
Clicks and UTM sources from Google, Meta and others
Social networks
Leads and interactions from social networks
IP telephony
Calls in the customer profile
Data storage
A single customer profile from every source
Customer analytics
RFM, LTV, who came back and who left
Segment builder
Audiences built on any condition
Marketing automation
Triggered scenarios based on behaviour
Ads and retargeting
Export any segment to your ad accounts
Post-campaign analysis
What each campaign brought, down to ROMI
Guest Wi-Fi and flyTag beacons aren't needed here: without a physical venue there is nothing for them to collect.
Offline business
Café, shop, salon, clinic, gym, hotel or mall. Value is created in the venue, not on a screen.
Data storage
A single customer profile from every source
Customer analytics
RFM, LTV, who came back and who left
Segment builder
Audiences built on any condition
Marketing automation
Triggered scenarios based on behaviour
Ads and retargeting
Export any segment to your ad accounts
Post-campaign analysis
What each campaign brought, down to ROMI
Guest Wi-Fi and flyTag are data sources, not the whole platform. The core and the activation tools are the same as in the other categories.
Online and offline together
A chain with an online store, retail with delivery, a clinic with online booking. The same person behaves differently on the web and in the venue.
Data storage
A single customer profile from every source
Customer analytics
RFM, LTV, who came back and who left
Segment builder
Audiences built on any condition
Marketing automation
Triggered scenarios based on behaviour
Ads and retargeting
Export any segment to your ad accounts
Post-campaign analysis
What each campaign brought, down to ROMI
This is where a CDP pays off fastest. You see that a person looked at a product on the website and came to the shop to buy it. Neither the POS nor web analytics can show that link on its own.
Not sure which category fits? That's normal: in practice most chains end up with the third option. Tell us about your business and we'll put together the right setup.
What has a fixed price
Guest Wi-Fi is sold as a regular subscription, so we publish its price openly. Everything else depends on your configuration.
One venue is one business location. Chains get volume discounts: the more venues you connect, the lower the price per venue.
- Branded login page with GDPR-compliant consent
- Automatic reconnection via OpenRoaming
- Guest profiles and visit history in oneCDP
- Segments and RFM analysis
- Campaigns over SMS, email and messengers
- Data stored in the EU
What would it cost for your venues?
Tell us how many venues you have. We'll send the price with the volume discount applied and show how guest Wi-Fi works on cases from your industry.
The price of the rest of the platform depends on your configuration and is calculated for your goals.
What the platform is made of
oneCDP is assembled from components: you connect only the ones your task needs. Below is what each of them does, which data it works with and how it works technically.
Data storage+
oneCDP universal customer profile store
A cloud database that builds a single view of every customer. The store is kept up to date automatically and enriched with data from all connected sources.
Store capabilities
- Create and enrich customer profiles in real time
- Automatic data updates and deduplication
- Merge information from many sources into a single profile
- Flexible metrics and tags to describe customers in detail
Supported data sources
- Web sources (JS script, on-site forms)
- Communication systems (email subscriptions, telephony)
- Business systems (CRM, loyalty programs, POS)
- Mobile apps
- Additional collection points (guest Wi-Fi)
- External systems connected via API
- File import in any format
The base plan includes
- 10,000 customer profiles
- Unlimited data sources
- Full data-management functionality
- Automatic synchronisation and updates
The store is the single hub of customer data, giving the business a holistic view of every customer for monitoring, personalised engagement and precise targeting.
Customer analytics+
Core capabilities
The service produces a set of regular reports built on customer metrics such as:
- unique customer
- active customer
- new customer
- loyal customer
- and other customer metrics
Reports include:
- active-customer dynamics
- new-customer dynamics
- visit frequency
- loyalty segmentation (by frequency)
- customer migration between segments
- average receipt
- and other reports
Technical details
Based on unique customer profiles built in oneCDP as data and events accumulate.
Two profile types are used: anonymous (no contact data) and de-anonymised (with a phone, email, loyalty ID or any combination).
Analytics and segmentation
Beyond standard reports, customer metrics are used to build flexible segments for communications or behaviour monitoring.
Benefits
Build segments and lists from a large set of customer metrics, enabling complex segmentation.
Examples
- 1. SMS and email communications: campaigns by segment
- 2. Exporting segment data to ad networks
- 3. Monitoring the dynamics of a flexible segment over time
Segment builder+
Core capabilities
Build static and dynamic segments of any complexity using BI tools and the metrics available in oneCDP. A dynamic segment continuously updates as profiles start to match its criteria.
Technical details
Delivered via a BI-based interface where the user defines the segment criteria.
Benefits
Build segments and lists from a large set of customer metrics, enabling complex segmentation.
Examples
- 1. A segment by gender and age
2. A segment by visit time, day of week, etc.
- 3. More complex combinations of metrics available in oneCDP
Ad platform integration+
Core capabilities
Export any segment built in oneCDP (standard, flexible or dynamic) or any external list to ad accounts in the required format with one click.
Benefits
The service significantly simplifies and speeds up preparing data to build audiences from internal and external sources.
Omnichannel communications+
An intelligent customer-communications system that automatically selects the optimal channels for each customer.
Platform capabilities
- Personalised channel selection based on customer preferences
- Automatic detection of available channels for each profile
- Complex communication scenarios driven by customer behaviour
- Cost optimisation through cost-effective channel selection
Supported channels
- SMS messages
- Email campaigns
- Voice calls
- Push notifications in mobile apps
- Messenger messages
Key benefits
- Flexible channel-sequence configuration
- Automatic fallback between channels when a customer is unavailable
- Budget optimisation by prioritising cheaper channels
- A single interface to manage all communications
- Per-channel performance analytics
The system adapts the communication strategy to each customer, maximising engagement at optimal cost.
Post-campaign analysis+
Core capabilities
The service evaluates marketing performance provided that campaigns are run using oneCDP tools, so oneCDP knows which segments were engaged and when.
Technical details
The service is not fully automated due to the wide variety of conditions and marketing KPIs. It is therefore delivered with the involvement of oneCDP specialists. Cost and timeline are calculated individually.
Benefits
The most accurate assessment of customer response to marketing, with the ability to monitor behavioural change over a long period after a campaign ends.
Web analytics+
Web analytics: an analytics script for your website, included in Data storage.
What it does
- Tracks page views, events and traffic sources on your site
- Ties on-site behaviour to the unified customer profile
- Recognises returning visitors across sessions
- Feeds web activity straight into the customer store, no extra integration
Included for free
Web analytics is part of Data storage and is enabled by default, so you don't pay for it separately. Add the analytics script to your site and the data starts flowing into oneCDP automatically.
Data collection forms+
Core capabilities
Collect contact data on the company website to build a list of leads or de-anonymise site visitors.
Technical details
Implemented as a pop-up requesting contact information and consent. Various display scenarios are possible depending on business needs.
Benefits
The key benefit is de-anonymising anonymous visitors who already have a profile in oneCDP and visit the site regularly.
Feedback+
Core capabilities
Collect customer feedback on the company website for operational improvements or other important information.
Technical details
Implemented as a set of feedback forms placed on the website. All interactions are recorded in oneCDP and processed either automatically with reports or manually for complex forms.
Benefits
Feedback forms are a powerful tool for assessing operational efficiency and gathering information to grow the business.
Examples
- CSI (Customer Satisfaction Index)
- Measuring satisfaction with the service or product
NPS (Net Promoter Score)
- Customer loyalty index
Delivery quality
- Feedback on delivery quality
Reviews, suggestions, surveys
- Collecting information for operational improvements and growth
Booking system+
oneCDP booking system
A universal solution for managing appointments and bookings, integrated with the single customer profile.
Core functionality
- Online booking with date and time selection
- Customer contact-data collection
- Automatic reminders about upcoming visits
- Sync with staff schedules or table availability
- Integration with the oneCDP customer profile
System capabilities
- Instant profile creation or update on booking
- Automatic data enrichment on every interaction
- Booking history in the single customer profile
- A convenient schedule-management interface
- Configurable booking and cancellation rules
Benefits
- A simple booking process for customers
- Less load on administrators
- Fewer booking errors
- Fewer no-shows thanks to reminders
- Analytics on utilisation and resource efficiency
The system integrates with all oneCDP modules for a single view of every customer interaction.
IP telephony+
Core capabilities
The IP-telephony integration collects and analyses call-centre data to improve customer service.
Functional capabilities
- Automatically create or enrich customer profiles on each inbound call
- Track inbound and outbound calls with number capture
- Monitor call forwarding
- Analyse call statuses and durations
- Automatically notify administrators of missed calls
- Track the funnel from ad to visit via the "banner-call-booking" chain
- Enrich the single oneCDP database with every phone interaction
Integrations
- Ready-made integrations with leading providers
Guest Wi-Fi+
The guest Wi-Fi module collects user data to create and enrich customer profiles in oneCDP. The functionality includes:
Compliance with public Wi-Fi authentication requirements
- Automatic collection of visitor data via Wi-Fi connection
- Geolocation of connection points down to a specific location
- Device identification by MAC address (vendor, type, model)
- Collection of contact data (phone, email) with communication consent
- Tracking activity on promo pages and surveys
- Detecting visitors' language preferences
- Recording the time and duration of each connection
- Automatic enrichment of existing profiles or creation of new ones
- Using the collected data for audience segmentation and analytics
What drives the price
Five factors move the final figure. We ask about them in the very first conversation, so the quote is yours rather than an estimate.
Number of venues
A single café and a chain of twenty shops are priced differently: the more venues, the bigger the volume discount.
Size of your customer base
The platform stores a single profile for every customer. The larger the base, the more storage it needs.
Set of components
The platform is modular: analytics, segments, communications, forms, booking and telephony are connected as needed, not as a bundle.
Integrations with your systems
A one-off fee to connect your POS, CRM or telephony and import historical data. It depends on which systems you use.
In-venue equipment
Whether you already have Wi-Fi access points and whether you need flyTag beacons to see movement inside the venue.
Get a quote for your business
Tell us what kind of business you run, how many venues you have and what equipment is already installed. That's enough to calculate. We'll also show the platform on cases from your industry.
Frequently asked questions
How much does guest Wi-Fi cost on oneCDP?
From €39 per month per venue. That already includes a branded login page with GDPR-compliant consent, guest profiles in oneCDP, segments and campaigns. Chains get volume discounts, so for several venues we calculate the price separately.
Why is there no price list for each component?
Because the honest answer is almost always different. The total depends on the number of venues, the size of your customer base, the set of components and integrations with your systems. A price list is misleading here: the figure from a table rarely matches what you would actually pay. We ask a few questions and send a quote for your case.
What do I need to get a quote?
Answer a few questions: your business type, how many venues you have, what equipment is already installed and the approximate size of your customer base. That's enough to calculate. The consultation and platform demo are free.
Are there discounts for chains?
Yes. The price per venue goes down as the number of connected venues grows. The exact discount depends on the size of the chain and is shown in your quote.
Can I turn components off?
Yes, the set of components can change at any time: add what you need and remove what you don't, and billing is recalculated based on the actual setup.
Is there anything to pay besides the monthly subscription?
The subscription is the only recurring payment. A one-off fee may apply for integrating your systems (POS, CRM, telephony) and importing historical data, and for flyTag beacons if you need them. We calculate it after a short technical discussion.
Where is the data stored?
In the European Union. oneCDP is built GDPR-first: guest data is collected with consent and never leaves the EU.