A Customer Data Platform (CDP) collects customer data from many sources and unifies it into a single, persistent profile for each person. Marketing, analytics and support teams then work from one consistent view instead of a dozen disconnected tools.
oneCDP is a CDP built for businesses whose value is created on-site — restaurants, retail, hotels, fitness and the like. It connects the physical visit (guest Wi-Fi sign-in, loyalty, point of sale) with digital behaviour (website, email, campaigns) so the offline customer is no longer invisible.
What a CDP is — and isn't
- It is a system of record for customer data, owned by you.
- It is not a CRM: a CRM manages deals and conversations; a CDP unifies and activates data.
- It is not a DMP: a DMP works with anonymous ad audiences; a CDP works with known, consented customers.
What you get
- One profile per customer, with visit history, RFM and lifetime value.
- Segments you can act on across email, SMS, push, Telegram and Wallet.
- A privacy-first foundation: data is consent-based and stored in the EU.