A segment is a live group of customers that share a condition — and the unified profile is what makes good segments possible. Because oneCDP knows visits as well as digital behaviour, your segments can reflect real-world patterns.

Example segments

First-time visitors in the last 7 days.
Regulars who haven't returned in 30 days (win-back).
High lifetime-value customers for VIP treatment.
Visitors of a specific location or zone.

Triggers

Turn a segment into automation: send a welcome after a first visit, a win-back when a regular lapses, or a reward on a birthday. Messages go out over email, SMS, push, Telegram or a Wallet pass — whichever channel the customer prefers.