When guests sign in to your Wi-Fi, you can measure the physical visit the same way an online store measures sessions — but with consent at the core. No passive device tracking is involved.

Metrics you get

New vs returning visitors over any period.
Visit frequency and the gap between visits.
Dwell time and busy hours by day of week.
Which locations a multi-site customer visits.

Why it matters

Footfall analytics close the loop between a campaign and a real visit: you can see whether a message actually brought someone back through the door, not just whether they opened an email.