Every customer leaves traces in different systems: a guest Wi-Fi sign-in at the door, a purchase at the till, an email click, a support message. On their own these are fragments. oneCDP resolves them into a single profile.

Sources

Guest Wi-Fi sign-in (consent-based email or phone).
Point of sale and loyalty transactions.
Website and campaign events (opens, clicks, visits).
CRM records and contact history.

Identity resolution

Profiles are merged deterministically — on a shared email or phone number a customer provided — rather than by guessing. This keeps the single profile accurate and auditable, which matters for both marketing quality and GDPR.

Enrichment

Once unified, each profile is enriched with RFM (recency, frequency, monetary value), lifetime value and a visit timeline. That turns raw events into something a marketer can segment and act on.